Sunday, June 24, 2012

Share Life's Awesome Moments on the Fly with Burst

Westport, CT Dad and entrpereneur Paul Levy is our guest on this week's 10MinuteStrategy.  He's one of the co-founders of Burst, a mobile/cloud platform that helps families share the exciting or poignant moments of their lives -- only with the people who care most. Burst runs on the iPhone or Android devices.

Unlike sharing on Facebook where all of your friends will see a photo or video of events that they may or may not care about, Burst creates instant albums of video and still photo content that can be shared with pre-built groups or ad-hoc groups of fellow participants in that event -- for example the parents of the teammates on your kid's Little League team.  Out-of-state friends and relatives are e-mailed a link to the content that they can watch once, or if they join Burst, view as often as they like.  Clever stuff.

The team at Burst have thought of many scenarios for sharing, but have done a laudable job of focusing on delivering core functionality that meets a market need.  They have upcoming features that they will add once they see the adoption of the core Burst platform.  One of them is a group sharing function called a Burst  Bubble that allows for multiple contributors to capture and share content from an event.

For now the core Burst app delivers plenty of value to Moms and Dads looking to selectively share those special childhood moments with the people who care.

Peter Propp is a strategy and marketing consultant based in Westport, CT.   He helps a wide variety of startups and established companies address growth opportunities with marketing and business development approaches.  He has interviewed dozens of business leaders on his video blog, 10MinuteStrategy, and is the co-founder of the FairCo TEEM Meetup Group, which is focused on providing a platform for shared learning by and for the many business leaders who reside in the greater New York region.  Peter can be reached at ppropp <at>