tag:blogger.com,1999:blog-14826268962276161702024-02-06T21:25:15.535-08:0010 Minute StrategyVideo insights and interviews from Peter Propp and friends.testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.comBlogger39125tag:blogger.com,1999:blog-1482626896227616170.post-9574263016718043212012-06-24T07:37:00.000-07:002012-06-25T05:45:21.336-07:00Share Life's Awesome Moments on the Fly with BurstWestport, CT Dad and entrpereneur Paul Levy is our guest on this week's 10MinuteStrategy. He's one of the co-founders of <a href="http://www.burst.it/index.html?bw=true" target="_blank">Burst,</a> a mobile/cloud platform that helps families share the exciting or poignant moments of their lives -- only with the people who care most. Burst runs on the iPhone or Android devices.<br />
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Unlike sharing on <a href="http://www.facebook.com/" target="_blank">Facebook</a> where all of your friends will see a photo or video of events that they may or may not care about, <a href="http://www.burst.it/index.html?bw=true" target="_blank">Burst</a> creates instant albums of video and still photo content that can be shared with pre-built groups or ad-hoc groups of fellow participants in that event -- for example the parents of the teammates on your kid's Little League team. Out-of-state friends and relatives are e-mailed a link to the content that they can watch once, or if they join Burst, view as often as they like. Clever stuff.<br />
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The team at <a href="http://www.burst.it/index.html?bw=true" target="_blank">Burst</a> have thought of many scenarios for sharing, but have done a laudable job of focusing on delivering core functionality that meets a market need. They have upcoming features that they will add once they see the adoption of the core Burst platform. One of them is a group sharing function called a Burst Bubble that allows for multiple contributors to capture and share content from an event. <br />
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For now the core <a href="http://www.burst.it/index.html?bw=true" target="_blank">Burst</a> app delivers plenty of value to Moms and Dads looking to selectively share those special childhood moments with the people who care.<br />
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<span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"><a href="http://www.linkedin.com/in/peterpropp" style="color: #213abb; text-decoration: none;" target="_blank">Peter Propp</a></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;">is a strategy and marketing consultant based in Westport, CT. He helps a wide variety of startups and established companies address growth opportunities with marketing and business development approaches. He has interviewed dozens of business leaders on his video blog,</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"><a href="http://www.10minutestrategy.com/" style="color: #213abb; text-decoration: none;" target="_blank">10MinuteStrategy</a></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;">, and is the co-founder of the</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"><a href="http://www.meetup.com/FairCo-TEEM/" style="color: #213abb; text-decoration: none;" target="_blank">FairCo TEEM Meetup Group</a></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;">, which is focused on providing a platform for shared learning by and for the many business leaders who reside in the greater New York region. Peter can be reached at ppropp <at> shore.com</span>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com0tag:blogger.com,1999:blog-1482626896227616170.post-36737499133151747642012-05-14T08:53:00.000-07:002012-05-14T08:55:51.617-07:00BluhmOnFallon, a Live Social Media Case Study<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In this episode of 10MinuteStrategy, I’m bringing back Jack
Campisi, who was one of the first people I interviewed when I started this
video blog a few years back. Jack
has become a highly regarded social media consultant and has a few projects he
is working on to develop his own personal brand. We’ll talk about those on a
future episode.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">But this week’s episode is on a much more pressing topic –
we want to recruit you and your friends to join a movement to get Nicki Bluhm
and the Gramblers on the Jimmy Fallon show. Nicki Bluhm has an amazing voice, and her band is just
awesome. They have put out several
albums and play all over California.
Somewhere along the way, they decided to start recording dashboard
videos of the band playing cover songs of favorite tunes – while they are
driving in their tour van.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I’m most impressed with their covers of <a href="http://www.youtube.com/watch?v=WJiCUdLBxuI&list=UUFs8r4BIvDJhq0ZxUOM7Tng&index=3&feature=plcp" target="_blank">Hall and Oates’ “I Can’t Go For That,”</a> and <a href="http://www.youtube.com/watch?v=qagfnqQNkeo&feature=relmfu" target="_blank">Linda Ronstadt’s “You’re No Good”</a> – I know there are
others out there who love their covers of the Grateful Dead’s “Deal.” There are
songs by Madonna, Dolly Parton, Lionel Ritchie, etc. </span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">I’m a big fan of Jimmy Fallon and I know that he would love
the music that Nicki is playing. I
wouldn’t be surprised if he’s seen the videos they’ve been posting to YouTube
and Facebook. All we want to do is
give him a push to invite Nicki and the Gramblers (what is a Grambler, anyway?)
on the show. It is an obvious
fit. I’m pretty sure it is going
to happen. But Betty White would
never have performed on SNL without a push from the Internet, and we’re going
for the same sort of movement.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">So take a look at the video below, join our <a href="https://www.facebook.com/BluhmOnFallon" target="_blank">FB group</a>, and
send out the following tweet: <span style="color: #262626;">Hey @jimmyfallon, why don't
you have @nickibluhm on your show? She's awesome! #bluhmonfallon</span></span><br />
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<span class="Apple-style-span" style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"><a href="http://www.linkedin.com/in/peterpropp" style="color: #213abb; text-decoration: none;" target="_blank">Peter Propp</a></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;">is a strategy and marketing consultant based in Westport, CT. He helps a wide variety of startups and established companies address growth opportunities with marketing and business development approaches. He has interviewed dozens of business leaders on his video blog,</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"><a href="http://www.10minutestrategy.com/" style="color: #213abb; text-decoration: none;" target="_blank">10MinuteStrategy</a></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;">, and is the co-founder of the</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"><a href="http://www.meetup.com/FairCo-TEEM/" style="color: #213abb; text-decoration: none;" target="_blank">FairCo TEEM Meetup Group</a></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;">, which is focused on providing a platform for shared learning by and for the many business leaders who reside in the greater New York region. Peter can be reached at ppropp <at> shore.com</span></span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: #262626;"><br /></span></span></div>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com0tag:blogger.com,1999:blog-1482626896227616170.post-19060316759794666102012-05-09T05:46:00.001-07:002012-05-09T10:53:06.757-07:00Three CEO Tools for Running your Startup or Mid-Tier Business<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In part II of my interview with<i> </i><a href="https://bibliomotion.com/books/just-run-it" target="_blank"><i>Just Run It</i></a> author and turnaround CEO Dick Cross, we take a look at 3 crucial tools he uses to help companies develop strategies that start with an analysis of customer needs. Dick believes that one way to improve the US economy is to reduce the number of failed companies. It doesn't matter if they are a mobile startup or a vacuum cleaner repair shop -- small companies need help running their business and<i> </i><i><a href="https://bibliomotion.com/books/just-run-it" target="_blank">Just Run It</a> </i>is full of insightful ways for a CEO to better understand the needs of customer s and make sure those needs are being met.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="font-weight: bold;">The Back of the Envelope</span>
<span style="color: black; font-style: normal; font-weight: normal;">– using the four triangles on the back of an envelope, Dick focuses on three key questions –</span></span><br />
<ul>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Who are my Customers?</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">What do my Customers want?</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">What positioning do I need to sell what they need?</span></li>
<li><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">What are the competencies we need to achieve success?</span></li>
</ul>
<span style="color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-weight: normal;">When Dick was the CEO of <a href="http://www.carstar.com/" target="_blank">CarStar</a>, a US and Canada-based collision repair chain, research showed that customers were very concerned with the disruption the car repair process would cause to their everyday lives. When the company promoted the idea that CarStar would help with non-repair needs like "how do I get to work?" and "how do I get my kids to their activities?" -- temporary transportation -- business went up. So in this case, focus on positioning that was largely unrelated to the core service allowed CarStar to grow.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black; font-style: normal; font-weight: bold;">The Renewal Curve</span>
<span style="color: black; font-style: normal; font-weight: normal;">– The renewal curve is important for companies who determine they need to make a significant change in their business. The CEO must plan for change and expect that revenues will be lower in the period directly following a change in direction. Having the guts to stick with a necessary change is a critical skill for a CEO. In Startup world we often talk about the pivot. The Renewal Curve is what happens to a startup after the pivot. If you are prepared for a short or medium length downturn, your startup or mid-tier business can get over your pivot and back into growth.</span>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-weight: normal;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black; font-style: normal; font-weight: bold;">Tri-Focal Lenses</span>
<span style="color: black; font-style: normal; font-weight: normal;">– The Tri-Focal lens depicts three lenses that a CEO must always be looking through while running the business. The first lens is Vision – where do we want the company to be? The second lens is Strategy – what do we need to do to achieve the vision? And the third lens is Execution – are we executing the strategy with a focus on quality and consistency? If the CEO can look through all three lenses at the same time, they can build and grow a successful business, full of happy customers.</span>
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<span style="color: black; font-family: Arial, Helvetica, sans-serif; font-style: normal; font-weight: normal;"><br /></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black; font-style: normal; font-weight: normal;">So, CEO – Put on your Tri-Focal Lenses, turn over an envelope and try to figure out how you can help your customers understand how your product will meet their needs. And don’t forget that when you implement your new strategy, success is only likely to come after a downturn called the Renewal Curve. And before you do any of these things, go get a copy of </span><i> </i><a href="https://bibliomotion.com/books/just-run-it" target="_blank"><i>Just Run It</i></a><span style="color: black; font-style: normal; font-weight: normal;"> at a bookstore near you.</span>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span style="color: black; font-style: normal; font-weight: normal;"><a href="http://www.10minutestrategy.com/2012/05/how-to-be-ceo-with-dick-cross-author.html" target="_blank">Here's a link to Part I of my interview with Dick Cross.</a></span></span><br />
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<span style="color: black; font-style: normal; font-weight: normal;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">==============</span></span></span><br />
<span style="color: black; font-style: normal; font-weight: normal;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><br /></span></span></span><br />
<span style="color: black; font-style: normal; font-weight: normal;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;"><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"><a href="http://www.linkedin.com/in/peterpropp" style="color: #213abb; text-decoration: none;" target="_blank">Peter Propp</a></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;">is a strategy and marketing consultant based in Westport, CT. He helps a wide variety of startups and established companies address growth opportunities with marketing and business development approaches. He has interviewed dozens of business leaders on his video blog,</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"><a href="http://www.10minutestrategy.com/" style="color: #213abb; text-decoration: none;" target="_blank">10MinuteStrategy</a></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;">, and is the co-founder of the</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"><a href="http://www.meetup.com/FairCo-TEEM/" style="color: #213abb; text-decoration: none;" target="_blank">FairCo TEEM Meetup Group</a></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;">, which is focused on providing a platform for shared learning by and for the many business leaders who reside in the greater New York region. Peter can be reached at ppropp <at> shore.com</span></span></span></span>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com0tag:blogger.com,1999:blog-1482626896227616170.post-50348095325440272432012-05-07T07:39:00.000-07:002012-05-07T07:39:01.216-07:00How to be a CEO -- with Dick Cross, Author, Just Run It<br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Dick Cross is an eight time turnaround CEO and consultant to mid-tier, "mainstream businesses" who has codified his consulting knowledge into a short and insightful book called <i><a href="http://dickcross.com/just-run-it" target="_blank">Just Run It</a>.</i> As a hands-on Chairman and consultant he has helped more than one hundred mid-tier, mainstream companies understand and achieve their goals.</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span">Dick created The Mid-Tier Presidents Course in the Harvard GSD Executive Program, which he led for 5 years. Through his teaching and consulting, Dick realized that there really is no curriculum at any business school that helps CEO</span> <span class="Apple-style-span">s actually run their companies on a day to day basis. <i><a href="http://dickcross.com/just-run-it" target="_blank">Just Run It</a></i> is a guide for mid-tier, mainstream and startup CEO</span> <span class="Apple-style-span">s to take a step back and make sure they stay focused on customer needs and are always operating a strategy that is informed by customer needs and aligned with the mainstream companies goals. Sometimes the model and goals need to be refreshed and the <i><a href="http://dickcross.com/just-run-it" target="_blank">Just Run It</a> </i>model is intended to help CEO s drive continual change to meet market needs.</span></span><br />
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<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">This is part I of our discussion. I will post part I shortly. </span></span><br />
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<span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"><a href="http://www.linkedin.com/in/peterpropp" style="color: #213abb; text-decoration: none;" target="_blank">Peter Propp</a></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;">is a strategy and marketing consultant based in Westport, CT. He helps a wide variety of startups and established companies address growth opportunities with marketing and business development approaches. He has interviewed dozens of business leaders on his video blog,</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"><a href="http://www.10minutestrategy.com/" style="color: #213abb; text-decoration: none;" target="_blank">10MinuteStrategy</a></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;">, and is the co-founder of the</span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"> </span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;"><a href="http://www.meetup.com/FairCo-TEEM/" style="color: #213abb; text-decoration: none;" target="_blank">FairCo TEEM Meetup Group</a></span><span class="Apple-style-span" style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 13px; line-height: 18px;">, which is focused on providing a platform for shared learning by and for the many business leaders who reside in the greater New York region. Peter can be reached at ppropp <at> shore.com</span>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com2tag:blogger.com,1999:blog-1482626896227616170.post-79162852537493848642012-05-01T05:23:00.001-07:002012-05-01T05:23:24.419-07:00Shopper Media Case Studies -- Interview with Ted Rubin, Collective Bias<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Ted Rubin is back on 10MinuteStrategy with case
studies from <a href="http://www.collectivebias.com/" target="_blank">Collective Bias </a>engagements with 3 great consumer brands: Glidden Paints, Nestle Ice Cream Brands (Dreyer’s, Edy’s and
Drumstick ), and Elmers Glue. In
each of these cases, Collective Bias went to their blogger community with an idea of what
the client was trying to achieve and then built the details of the program
strategy based on that feedback. A select set of Collective Bias bloggers were paid to
participate in each of these activities – I hope they were paid well because
these results are outstanding!</span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Glidden – Promoted use of small $1 “tester” cans to figure
out what color to paint a room.
Program resulted in 15M in impressions, 67% increase in awareness and
the Glidden’s first $1M weekend at
WalMart across the US.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Nestle -- The
Walmart Ice Cream Social (self explanatory, right?) resulted in 32M impressions and achieved 37% Sustained Sales
Lift. </span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Elmers Glue – Community created a DIY concept called Glue
and Glitter – now the 2<sup>nd</sup> largest driver of creativity to the Elmers
Web property. They have created
tremendous energy, activity, awareness and sales for <a href="http://pinterest.com/elmersproducts/" target="_blank">Elmers and they have posted some amazing activity on Pinterest</a>.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Soon after <a href="http://www.pinterest.com/" target="_blank">Pinterest </a>launched, the Collective Bias bloggers discovered how great Pinterest is to tell a story visually and it became part of many of their programs. According to Ted, Pinterest is powerful place for visual interaction -- “Facebook without the whining” -- and is a great place to show things you love and drive traffic. I agree with Ted that Pinterest is a powerful platform for visual sharing that allows marketers and bloggers to continually manage what people see. And while Pinterest is highly complementary to Facebook and other social networking sites, it does not really promote relationship creation and management. View Pinterest as another powerful, visual tool in the social marketing quiver.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.linkedin.com/in/peterpropp" target="_blank">Peter Propp</a> is a strategy
and marketing consultant based in Westport, CT. He helps a wide variety of startups and established
companies address growth opportunities with marketing and business development
approaches. He has interviewed
dozens of business leaders on his video blog, <a href="http://www.10minutestrategy.com/" target="_blank">10MinuteStrategy</a>, and is the
co-founder of the <a href="http://www.meetup.com/FairCo-TEEM/" target="_blank">FairCo TEEM Meetup Group</a>, which is focused on providing a
platform for shared learning by and for the many business leaders who reside in
the greater New York region. Peter
can be reached at ppropp <at> shore.com.</span>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com0tag:blogger.com,1999:blog-1482626896227616170.post-92014085664554194302012-04-15T15:23:00.000-07:002012-04-16T06:24:16.431-07:00How To Startup -- Bob Dorf and the Startup Owners ManualI met Bob Dorf at <a href="http://stamfordicenter.com/index.php/press/press-releases/2-uncategorised/31-startup-weekend-2012-results" target="_blank">Startup Weekend Stamford</a> a few weeks
back. He gave a fantastic talk
based on his experience and <a href="http://www.stevenblank.com/startup_index_qty.html" target="_blank">The Startup Owners Manual</a>, the new book he’s
co-written with Steven Blank. The
startup weekend attendees were taking copious notes as Bob shared his insights. Bob and Steven have broken down the
startup process into core concepts that will help any entrepreneur make smarter
decisions at every step of the process.<br />
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In this discussion Bob and I talk about two of the
fundamental topics in the <a href="http://www.stevenblank.com/startup_index_qty.html" target="_blank">Owner’s Manual:</a></div>
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<ol>
<li>Startups are not smaller version of big
companies – sounds obvious but it’s not.</li>
<li>Embracing the Pivot – startups who Pivot are
often viewed as close to failure – but Bob and Steven contend that a mature
approach to startup development requires many pivots to discover a business
model that can ultimately be successful.</li>
</ol>
<iframe allowfullscreen="" frameborder="0" height="304" src="http://www.youtube.com/embed/YIPi0nhfWAc" width="540"></iframe>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com0tag:blogger.com,1999:blog-1482626896227616170.post-34394783847081167162012-04-10T06:54:00.000-07:002012-04-10T06:54:14.844-07:00Ted Rubin -- Harnessing The Power of the Crowd for successful Social MarketingI'm happy to have Ted Rubin back on 10MinuteStrategy. Ted is the Chief Social Marketing Officer for a very cool "Shopper Media" firm called <a href="http://www.collectivebias.com/" target="_blank">Collective Bias.</a> And he's been on the forefront of social media and in deploying the strategies necessary for businesses to gain value from social media. <br />
<br />
Nestle recently hired <a href="http://www.collectivebias.com/" target="_blank">Collective Bias</a> to drive awareness and action around their ice cream brands in a promotion they were running with WalMart. The results are worth noting. Watch the video for more detail.<br />
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Ted will be back on Skype with me next week to provide some more meaty detail on what's going on in social marketing.testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com2tag:blogger.com,1999:blog-1482626896227616170.post-48551687414416354122012-04-03T06:10:00.000-07:002012-04-03T06:11:28.769-07:00SEO in a Bottle with Gregory Cox<br />
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My friend Gregory Cox is one of those guys who likes to
understand how things work at a detailed level that most of us (or most English
majors anyway) tend to ignore.
This is great news for Gregory’s clients at <a href="http://ThinkAroundCorners.com/">ThinkAroundCorners.</a> This web marketing consultancy attacks
marketing challenges with a highly analytical point of view. And the resulting strategy shifts, when
implemented, pay significant dividends. </div>
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In this episode of 10 Minute Strategy, Gregory shares his
insights on SEO in an episode we are calling SEO in a Bottle. Look below the video for a
link to an important Google Tool.</div>
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Here's the tool that Gregory recommends: <a href="https://adwords.google.com/select/KeywordToolExternal">https://adwords.google.com/select/KeywordToolExternal</a></div>
testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com1tag:blogger.com,1999:blog-1482626896227616170.post-90095363134236595342012-03-16T03:55:00.000-07:002012-03-16T03:55:32.311-07:00Startup Weekend Comes to Stamford CT<a href="http://startupweekend.org/" target="_blank">Startup Weekend</a> is part of a broader movement to provide support to entrepreneurs and the broader community who want to work in startups. Another great example is <a href="http://fi.co/" target="_blank">Founder Institute</a> which and <a href="http://Meetup.com/">Meetup.com</a>, which, while not truly focused on the needs of startups, has been a highly effective way for communities of like minded people to self-create and iterate on ideas without a formal infrastructure like a corporation or a university to help.<br />
<br />
So I'm delighted to announce that Stamford, CT will host a <a href="http://stamford.startupweekend.org/" target="_blank">Startup Weekend, March 30 to April 1</a> at the new <a href="http://stamfordicenter.com/" target="_blank">Starmford Innovation Center</a>. Anyone with an idea for a startup, or anyone with business, technical or design skills that wants to learn what its like to be part of a startup should <a href="http://stamford.startupweekend.org/" target="_blank">sign up here.</a><br />
<br />
Here's a video on <a href="http://startupweekend.org/" target="_blank">Startup Weekend</a> and <a href="http://stamford.startupweekend.org/" target="_blank">Startup Weekend Stamford</a>. My colleague John Blossom interviews me on the details:<br />
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<br />testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com0tag:blogger.com,1999:blog-1482626896227616170.post-73777672192762966402012-03-12T05:27:00.000-07:002012-03-12T05:59:48.130-07:00Maker Faire Comes to Westport (and a town near you!)Getting back on the video blog track with this interview with Mark Mathias. Mark is a technology leader, often hired as CIO or CTO type to make sure that a business vision is supported with the right technology. He's also a leader in the education space and is on the Westport CT Board of Education.<br />
<br />
So Mark knows a lot about many different things. Today we discussed Maker Faire, which is a series of local events organized to<span class="Apple-style-span" style="font-family: inherit;"> <span class="Apple-style-span" style="line-height: 19px;">"celebrate arts, crafts, engineering, science projects and the Do-It-Yourself (DIY) mindset."</span></span><span class="Apple-style-span" style="font-family: sans-serif; line-height: 19px;"> </span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: sans-serif;"> </span><span class="Apple-style-span" style="font-family: inherit;">Westport, CT is hosting Connecticut's first Maker Faire on Saturday, April 28th at the <a href="http://www.westportlibrary.org/" target="_blank">Westport Public Library</a>. <a href="http://www.westportmakerfaire.org/" target="_blank">Click here for more details about Westport's Mini Maker Faire.</a></span></span><br />
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<a href="http://Makerfaire.com/" target="_blank">Maker Faire</a> is part of a broader movement that is in support of solving problems with creativity and the idea of making new things that people want or need. The online crafts platform Etsy "the world’s handmade marketplace" is another part of this movement, as is <a href="http://www.pinterest.com/" target="_blank">Pinterest. </a> If you can't come to the <a href="http://www.westportmakerfaire.org/" target="_blank">Mini-Maker Faire in Westport this April,</a> check out <a href="http://makezine.com/" target="_blank">Make Magazine</a> (it was their idea), or the <a href="http://MakerFaire.com/">MakerFaire.com</a> site for a <a href="http://makerfaire.com/map.html" target="_blank">Maker Faire near you.</a> And if enough great ideas keep getting seen and enhanced, who knows where this movement can take our economy? A manufacturing economy needs new ideas all the time and Maker Faire is a great source for ideas.<br />
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<br /></div>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com1tag:blogger.com,1999:blog-1482626896227616170.post-83190562226274767442011-12-14T07:51:00.000-08:002011-12-14T11:47:32.322-08:00Foretuit and The Future of Sales Analytics<div>
Our friend Michael Liebow spent a few minutes at 10MinuteStrategy HQ this week to talk about <a href="http://www.foretuit.com/" target="_blank">Foretuit,</a> a platform that uses real world data derived from e-mail and social activity to give a much deeper and insightful view into what is really going on in the sales pipeline. I call it the future of sales analytics, or when I'm trying to say it fast -- super sandbag detection. But it's much more than that.</div>
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Michael's background with<a href="http://www.ibm.com/" target="_blank"> IBM</a> and in the VC world gives him great perspective on the needs</div>
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of the financing world when it comes to the start-ups they fund. He also knows the needs of the enterprise at a level that few can top. <a href="http://www.foretuit.com/" target="_blank">Foretuit</a> is his baby, he's the CEO and Founder, and I'm convinced that this is going to become a major change agent in the way smart companies manage their sales force.</div>
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<span class="Apple-style-span" style="border-collapse: collapse; color: #222222; font-family: arial, sans-serif; font-size: 13px;">And according to<a href="http://draft.blogger.com/blog%20post:%20http://www.foretuit.com/2011/12/02/post-cloudforce-wrap-up/" target="_blank"> this blog post,</a> Foretuit are enjoying a <a href="http://draft.blogger.com/blog%20post:%20http://www.foretuit.com/2011/12/02/post-cloudforce-wrap-up/" target="_blank">robust relationship with Salesforce</a>.</span></div>
testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com0tag:blogger.com,1999:blog-1482626896227616170.post-89583085774039606972011-11-08T07:05:00.000-08:002011-11-08T07:05:36.257-08:00CT Tech Council -- Supporting the New Yankee Ingenuity<span class="Apple-style-span" style="font-family: inherit;">I hope you enjoy this interview with Matthew Nemerson, CEO and President and the <a href="http://www.ct.org/" target="_blank">Connecticut Technology Council</a>.</span><br />
<span class="Apple-style-span" style="font-family: inherit;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: inherit;">Matt is one of the most connected people when it comes to what is going on in CT with regard to technology. <span class="Apple-style-span" style="background-color: white; line-height: 18px;">Connecticut is a small state with a lot of intellectual capital and working capital. But too many investment dollars leave the state. I think you'll be interested in hearing what his organization and the State are doing to create more businesses, jobs and innovation in the Nutmeg State.</span></span><br />
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<iframe allowfullscreen="" frameborder="0" height="270" src="http://www.youtube.com/embed/seFjc0WSPNY?fs=1" width="480"></iframe>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com0tag:blogger.com,1999:blog-1482626896227616170.post-81023801358313633022011-10-17T18:26:00.001-07:002011-10-18T05:45:43.910-07:00IMOK -- Mobile Parenting Gets A Boost from GamificationWhen Matt Bromberg's son asked for his first phone, like many kids he promised he would use it to keep in touch with his parents. And then Matt got inspired to create <a href="http://imok.com/">I'mOK</a> a very clever platform for parents to empower their kids to explore the world outside their home -- and still keep tabs on what they are up to.<br />
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How does <a href="http://imok.com/">I'mOK</a> provide parents with the info on what their kids are doing? A points system that rewards kids for their check-ins and the amount of information they reveal. I'm a big believer in the potential for Game Mechanics platforms to achieve business objectives, so I look forward to hearing how the system works. <br />
<br />
<a href="http://imok.com/">I'mOK</a> will launch on iPhone, followed by a Web version and an Android app as soon as possible.<br />
<br />
Thanks to Matt for sharing the story that inspired I'mOK, and the development process. The app launches in the iTunes store on Wednesday, October 19. <br />
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Best of luck to the team at I'mOK.testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com1tag:blogger.com,1999:blog-1482626896227616170.post-55815253957557243182011-10-10T21:02:00.000-07:002011-10-10T21:02:32.765-07:00PIXXLZ -- High Res Social Photo PrintingHad a great discussion last week with Grover Daniels, a 4th generation printer who is now launching a great new service, PIXXLZ. <a href="http://apps.facebook.com/printyourpix/">Their Print Your Pix app</a> lets Facebook users order high resolution prints from their online photo collections.<br />
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So check out <a href="http://apps.facebook.com/printyourpix/">PIXXLZ Print Your Pix app</a> on Facebook. And if you are a brand with photos you'd like to sell via Facebook, you might want to talk to Grover about a white label deal!testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com7tag:blogger.com,1999:blog-1482626896227616170.post-84020010717548275992011-09-26T09:06:00.000-07:002011-09-26T09:15:05.440-07:00Chase and Amex -- Botched Mobile Marketing at the US Open<iframe allowfullscreen="" frameborder="0" height="270" src="http://www.youtube.com/embed/9qf8ONIfsd8?fs=1" width="480"></iframe><br />
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Thanks to Brett Goldberg, founder and CEO of QRSYNQ for lending his expert insights to my analysis of the use of mobile and social marketing activities at the USOpen.<br />
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In part 2 of our discussion we discuss the activities that <a href="http://www.chase.com/">Chase </a>and <a href="http://www.americanexpress.com/">American Express </a>were promoting at the Open and how they could have been better.<br />
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<a href="http://www.10minutestrategy.com/2011/09/mobile-marketing-fail-review-with-brett.html">In Part 1</a> we reviewed the US Open's use of QR codes for parking instruction (fail!), and Panasonic's overly complicated "treasure hunt" promotion that also used QR codes but did not really consider usability scenarios.<br />
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Read my original post at <a href="http://Peterpropp.com/">Peterpropp.com</a> for more info.testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com2tag:blogger.com,1999:blog-1482626896227616170.post-25163948445614574312011-09-13T10:20:00.000-07:002011-09-13T10:20:51.559-07:00QR Codes: Today's URL -- QRSYNQOn my <a href="http://PeterPropp.com/">PeterPropp.com</a> blog last week I wrote a piece about all the <a href="http://bit.ly/pJ22yJ">"fails" at the US Open from a Mobile Marketing point of view. </a> While they get points for trying, Panasonic, Amex, Chase and the <a href="http://www.usopen.org/">US Open</a> themselves failed in significant ways to provide customers and potential customers with simple and rewarding experiences.<br />
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So in this video I took QR code expert Brett Goldberg through two of the scenarios to get his feedback. Brett has some great insights on specific aspects of what Panasonic and the US Open could have done better.<br />
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Why is Brett so smart about <a href="http://en.wikipedia.org/wiki/QR_code">QR Codes?</a> He's the founder and CEO of <a href="http://www.qrsynq.com/">QRSYNQ</a>, a provider of a QR Reader/Server Technology Combo that can create lasting relationships between prospects and brands -- and importantly is focused on making the interaction simple and providing the end-user with control over how much or how little information they share.<br />
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Anyway enjoy the video. Part II is coming up later this week and we'll talk about Chase and American Express.testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com0tag:blogger.com,1999:blog-1482626896227616170.post-91263039672823867862011-07-25T12:51:00.000-07:002011-07-25T12:53:17.092-07:00Ted Rubin on Collective Bias and Fox NewsA few weeks ago, Ted Rubin and I spoke about his new role at Collective Bias. I also asked him about the Twitter hacking story over at Fox News. (Remember when this was the biggest News Corp scandal? Seems like a lifetime ago, but it was just 3 weeks!) Anyway, because it was newsworthy, I cut up the video and posted the <a href="http://www.10minutestrategy.com/2011/07/ted-rubin-on-fox-news-and-twitter.html">Fox News/Twitter portion here.</a> <br />
<br />
Today I am publishing the full interview so we can focus on the interesting work that Ted is doing over at <a href="http://www.collectivebias.com/">Collective Bias</a>. In a nutshell, Collective Bias is a social shopping company that has created a privat community of passionate consumers who are vocal in their likes and dislikes of consumer products and are willing to share their sentiments online.<br />
<br />
Collective Bias was founded by ex-<a href="http://www.walmart.com/">Walmart</a> Exec John Andrews. At WalMart, John created the a social marketing program called 11 Moms program. The program was originally a research vehicle, then renamed <a href="http://www.walmart.com/">Walmart</a> Moms.<br />
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Now the <a href="http://www.walmart.com/">Walmart</a> Moms concept is the basis for a community called Social Fabric -- a private blogger community focused on highly engaged consumers who self-select the topic they want to write about. Social Fabric is at the core of what Collective Bias does. Social Fabric hosts three main types of communities -- Social Fabric created communities, Brand-requested communities, or self-started communities where Bloggers create communities on topics they care about.<br />
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Bloggers get specific shopping assignments that gives brands valuable feedback on how consumers interact with their products -- this provides outstanding feedback to consumer brands on the way they are interacting with the people who buy their products.<br />
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In <a href="http://twitter.com/#!/cbsocially">CBSocially</a>, Ted is coaching and advising brands on how to develop and implement social marketing programs. They are also providing services to develop and manage social media marketing programs for a wide variety of brands -- who get great value from <a href="http://twitter.com/#!/cbsocially">CBSocially</a> and can also tap into the Collective Bias community as needed for even more amplification on topics of importance.<br />
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So check out the video and check out Ted at <a href="http://twitter.com/tedrubin">twitter.com/tedrubin</a>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com0tag:blogger.com,1999:blog-1482626896227616170.post-63080592762306157692011-06-16T11:53:00.000-07:002011-06-16T11:53:02.450-07:00Cloud Wars with Google, Apple, Amazon and Microsoft - 10 Minute Strategy<iframe width="425" height="349" src="http://www.youtube.com/embed/JdPUR7UR8y0" frameborder="0" allowfullscreen></iframe><br />
Who is winning the battle for cloud services? As Google starts shipping its Chromebook nothing-but-Web notebook computers and Apple and Amazon introduce their own cloud products, it's raining opportunity for companies that know how to sync in to cloud-based content and services. Shore Communications Inc.'s Peter Propp and John Blossom discuss the latest events.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1482626896227616170.post-26655601529613681492011-06-13T12:45:00.000-07:002011-06-13T12:45:24.670-07:00Wearable Tech on 10MinuteStrategyFun interview today with Nancy Thuvanuti from RedLight PR. Nancy gives a demo of wearable technology from HoodieBuddie -- jackets and hoodie with MP3 Connectors and Ear Buds built in. You can wear the Hoodie Buddie for a run in the rain, listen to your favorite music, and then wash the hoodie when you are done. Just make sure you hang-dry the hoodie and the headphones will keep on working. And the Hoodie Buddie is only $44!<br />
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Nancy also shows us a couple of fun products from the Paul Frank design house, an iPhone case and a iPhone speaker set the features the familiar Paul Frank monkey. (Here's some learning: the monkey's name is Julius)<br />
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Now go get yourself a hoodie, buddy!testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com0tag:blogger.com,1999:blog-1482626896227616170.post-25071972814988004072011-06-02T06:13:00.000-07:002011-06-02T07:30:54.780-07:00Zemanta -- A Blogger's Best Friend<span class="zemanta-img separator" style="clear: right;"><a href="http://www.crunchbase.com/company/zemanta" style="clear: right; display: block; float: right; margin-left: 1em; margin-right: 1em;"><img alt="Image representing Zemanta as depicted in Crun..." height="60" src="http://www.crunchbase.com/assets/images/resized/0001/6433/16433v3-max-450x450.png" style="border: none; font-size: 0.8em;" width="194" /></a><span class="zemanta-img-attribution" style="clear: both; float: right; margin-left: 1em; margin-right: 1em; width: 194px;">Image via <a href="http://www.crunchbase.com/">CrunchBase</a></span></span><style>
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<div class="MsoNormal">10MinuteStrategy is happy to present this interesting interview with <a class="zem_slink" href="http://www.zemanta.com/" rel="homepage" title="Zemanta">Zemanta</a> CEO Bostjan Spetic. Zemanta’s mission is to improve the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Content_%28media%29" rel="wikipedia" title="Content (media)">content</a> on blogs, or better yet to help bloggers improve their content. </div><div class="MsoNormal"><br />
</div><div class="MsoNormal">While traditional publications have significant staff to allow them to select good stories and edit content efficiently for maximum quality, bloggers are left alone to produce a media property. What Zemanta does is read over the blogger’s shoulder and suggest fur<br />
ther content for research or for links that will make the blog more find-able by <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_search_engine" rel="wikipedia" title="Web search engine">search engines</a>.</div><div class="MsoNormal"></div><div class="MsoNormal"><span class="zemanta-img separator zemanta-action-dragged"><a href="http://www.crunchbase.com/product/blogger" style="clear: left; display: block; float: left; margin-left: 1em; margin-right: 1em;"><img alt="Image representing Blogger as depicted in Crun..." height="57" src="http://www.crunchbase.com/assets/images/resized/0001/2809/12809v2-max-450x450.jpg" style="border: none; font-size: 0.8em;" width="200" /></a><span class="zemanta-img-attribution" style="clear: left; float: left; margin-left: 1em; margin-right: 1em; width: 278px;">Image via <a href="http://www.crunchbase.com/">CrunchBase</a></span></span>Zemanta will also suggest blog topics if you are in need of inspiration. And you can use it in your <a class="zem_slink" href="http://gmail.com/" rel="homepage" title="Gmail">Gmail</a> as well if you want to spice up your e-mail.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Zemanta is a product we use on the 10MinuteStrategy.com blog and it allows us to make sure our content is easy to find. Zemanta<br />
<span class="zemanta-img separator zemanta-action-dragged"><a href="http://commons.wikipedia.org/wiki/File:WordPress_logo.svg" style="clear: right; display: block; float: right; margin-left: 1em; margin-right: 1em;"><img alt="The logo of the blogging software WordPress." height="100" src="http://upload.wikimedia.org/wikipedia/commons/thumb/2/20/WordPress_logo.svg/300px-WordPress_logo.svg.png" style="border: none; font-size: 0.8em;" width="300" /></a><span class="zemanta-img-attribution" style="clear: right; float: right; margin-left: 1em; margin-right: 1em; width: 300px;">Image via <a href="http://commons.wikipedia.org/wiki/File:WordPress_logo.svg">Wikipedia</a></span></span>is funded by Union Square Partners among others and recently received what they say is their last round of funding. They expect to be profitable by the end of 2011.</div><br />
<iframe allowfullscreen="" frameborder="0" height="295" src="http://www.youtube.com/embed/MTUgIjbqZ4s?fs=1" width="480"></iframe><br />
<br />
The company has two revenue models – licensing technology to professional media companies like Forbes.com, and click revenue from the blogs of the general blogging community.<br />
<br />
Zemanta shares revenue with WordPress.com, Zemanta’s biggest partner and are working on additional deals.<br />
<br />
Size of blogging community, according to Bostjan<br />
Nielsen – 150M <a class="zem_slink" href="http://en.wikipedia.org/wiki/Blog" rel="wikipedia" title="Blog">Bloggers</a><br />
E-<a class="zem_slink" href="http://en.wikipedia.org/wiki/Marketing" rel="wikipedia" title="Marketing">Marketer</a> – 50M Bloggers<br />
Bostjan – certain there are more than 10M Bloggers <a class="zem_slink" href="http://en.wikipedia.org/wiki/Indian_poetry_in_English" rel="wikipedia" title="Indian poetry in English">writing in English</a>.<br />
<br />
Zemanta penetration among bloggers is strong – only blogging tools company to have partnerships with all major blogging platforms, <a class="zem_slink" href="http://wordpress.org/" rel="homepage" title="WordPress">WordPress,</a> <a class="zem_slink" href="http://blogger.com/" rel="homepage" title="Blogger">Blogger</a>, <a class="zem_slink" href="http://www.sixapart.com/" rel="homepage" title="Six Apart">SixApart</a>, Saymedia. 100K Bloggers using Zemanta today. Very active, but only 1% of the 10M US Blogging community.<br />
<br />
Zemanta is helping bloggers and publishers create meaningful content quickly and efficiently and helping consumers find content that they might not otherwise find.<br />
<div class="zemanta-related"><h6 class="zemanta-related-title" style="font-size: 1em; margin: 1em 0 0 0;">Related articles</h6><ul class="zemanta-article-ul"><li class="zemanta-article-ul-li"><a href="http://buzz.blogger.com/2010/07/get-related-content-for-your-blog-with.html">Get Related Content for Your Blog with the Zemanta Gadget</a> (buzz.blogger.com)</li>
<li class="zemanta-article-ul-li"><a href="http://techparade.blogspot.com/2010/07/zemanta-now-native-on-bloggercom.html">Zemanta Now Native on Blogger.com!</a> (techparade.blogspot.com)</li>
</ul></div><div class="zemanta-pixie" style="height: 15px; margin-top: 10px;"><a class="zemanta-pixie-a" href="http://www.zemanta.com/" title="Enhanced by Zemanta"><img alt="Enhanced by Zemanta" class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_a.png?x-id=d533bc8b-f0ea-4bc0-a44b-99900e55cd78" style="border: none; float: right;" /></a></div>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com0tag:blogger.com,1999:blog-1482626896227616170.post-1995460064512217042011-05-16T19:50:00.000-07:002011-05-16T19:50:30.840-07:00Microsoft Buys Skype: Worth It or Not? - 10 Minute StrategyFor $.85 Billion, what is Microsoft going to get out of its Skype acquisition? Shore Communications Inc.'s John Blossom and Peter Propp pick this deal apart, seeing opportunities both for Microsoft to develop an enhanced, cross-platform position in voice, video and chat while Google's more cloud-oriented approach may be positioned as an "Anything but Microsoft" alternative. <br />
<iframe width="425" height="349" src="http://www.youtube.com/embed/htSWESqqSe8" frameborder="0" allowfullscreen></iframe><br />
Also read our <a href="http://contentblogger.shore.com/2011/05/microsoft-and-skype-reaching-for-clouds.html">related post on ContentBlogger</a>.Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-1482626896227616170.post-54587232420536856182011-05-12T05:28:00.000-07:002011-05-13T13:29:20.001-07:00Ted Rubin -- Tools and Tips for Social Media Relevance<span class="zemanta-img separator" style="clear: right;"><a href="http://www.crunchbase.com/company/youtube" style="clear: right; display: block; float: right; margin-left: 1em; margin-right: 1em;"><img alt="Image representing YouTube as depicted in Crun..." height="71" src="http://www.crunchbase.com/assets/images/resized/0001/0724/10724v1-max-450x450.png" style="border: none; font-size: 0.8em;" width="194" /></a><span class="zemanta-img-attribution" style="clear: both; float: right; margin-left: 1em; margin-right: 1em; width: 194px;">Image via <a href="http://www.crunchbase.com/">CrunchBase</a></span></span>Ted Rubin is a social media business pioneer who has been influential to many who are trying to leverage social media for business success. And this week (May 10, 2011) Ted was announced as the Chief Social Media Officer for Collective Bias, a site "facilitates the creation of real shopper media by connecting groups of social media influencers to the brands and retailers they use in their daily lives."<br />
<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="295" src="http://www.youtube.com/embed/R6UrPMAiDe0?fs=1" width="480"></iframe><br />
<span class="zemanta-img separator zemanta-action-dragged"><a href="http://www.crunchbase.com/company/twitter" style="clear: right; display: block; float: right; margin-left: 1em; margin-right: 1em;"><img alt="Image representing Twitter as depicted in Crun..." height="61" src="http://www.crunchbase.com/assets/images/resized/0000/2755/2755v30-max-450x450.png" style="border: none; font-size: 0.8em;" width="220" /></a><span class="zemanta-img-attribution" style="clear: right; float: right; margin-left: 1em; margin-right: 1em; width: 220px;">Image via <a href="http://www.crunchbase.com/">CrunchBase</a></span></span><br />
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<div class="MsoNormal">About Tools – Ted is addicted to TweetDeck.<span style="mso-spacerun: yes;"> </span>He loves the way he can manage many twitter accounts, mentions, Direct Messages, Hashtags.<span style="mso-spacerun: yes;"> </span>He can tweet out from multiple Twitter handles at once.<span style="mso-spacerun: yes;"> </span>There are technical issues around TweetDeck</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">As a Blackberry user, Ted uses UberSocial and finds it very useful.<span style="mso-spacerun: yes;"> </span>It is not as easy to use as </div><span class="zemanta-img separator zemanta-action-dragged"><a href="http://www.crunchbase.com/company/tweetdeck" style="clear: right; display: block; float: right; margin-left: 1em; margin-right: 1em;"><img alt="Image representing TweetDeck as depicted in Cr..." height="170" src="http://www.crunchbase.com/assets/images/resized/0009/3498/93498v1-max-250x250.jpg" style="border: none; font-size: 0.8em;" width="250" /></a><span class="zemanta-img-attribution" style="clear: right; float: right; margin-left: 1em; margin-right: 1em; width: 250px;">Image via <a href="http://www.crunchbase.com/">CrunchBase</a></span></span><div class="MsoNormal">TweetDeck, so he does limited tweeting from his phone.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Ted was Chief Marketing Officer for ELF (Eyes Lips Face) Cosmetics.<span style="mso-spacerun: yes;"> </span>In 2008 when Facebook and Twitter and YouTube were just starting, Ted and his team invested in all of the social platforms.<span style="mso-spacerun: yes;"> </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Elf has never had a traditional marketing budget.<span style="mso-spacerun: yes;"> </span>They have always relied on word of mouth.<span style="mso-spacerun: yes;"> </span>So social made a lot of sense to them.<span style="mso-spacerun: yes;"> </span>They found YouTube to be the most useful way to let their customers “play” with the ELF product set.</div><span class="zemanta-img separator zemanta-action-dragged"><a href="http://www.crunchbase.com/company/facebook" style="clear: right; display: block; float: right; margin-left: 1em; margin-right: 1em;"><img alt="Image representing Facebook as depicted in Cru..." height="100" src="http://www.crunchbase.com/assets/images/resized/0000/4561/4561v1-max-450x450.png" style="border: none; font-size: 0.8em;" width="245" /></a><span class="zemanta-img-attribution" style="clear: right; float: right; margin-left: 1em; margin-right: 1em; width: 245px;">Image via <a href="http://www.crunchbase.com/">CrunchBase</a></span></span> <div class="MsoNormal"><br />
</div><div class="MsoNormal">When <span style="mso-spacerun: yes;"> </span>Ted joined ELF they thought there might be 10+ user videos about ELF.<span style="mso-spacerun: yes;"> </span>It turned out that there were hundreds.<span style="mso-spacerun: yes;"> </span>So ELF created a platform to aggregate all of the user content (earned media) from ELF consumers.<span style="mso-spacerun: yes;"> </span>The<span style="mso-spacerun: yes;"> </span><a href="http://www.elfbeautynetwork.com/">Elf Beauty network</a> is a remarkable example of social media execution.<span style="mso-spacerun: yes;"> </span>Check it out.<span style="mso-spacerun: yes;"> </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Ted loves Twitter because of the immediacy.<span style="mso-spacerun: yes;"> </span>He responds to anyone who tweets to him or about him. <span style="mso-spacerun: yes;"> </span>In 2008 – 0 followers.<span style="mso-spacerun: yes;"> </span>By the end of 2009 he had 20,000 followers and today he has more than 50K followers.<span style="mso-spacerun: yes;"> </span>Ted is very focused on growing followers based on who is influential in the topics that he is focused on.<span style="mso-spacerun: yes;"> </span>He follows influencers and the people who follow them.<span style="mso-spacerun: yes;"> </span>He feeds Twitter all the time with original thoughts and articles.<span style="mso-spacerun: yes;"> </span>He responds to questions thoughts and concerns.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">We wish Ted great success in his new gig.<span style="mso-spacerun: yes;"> </span>Ted has agreed to come back to 10 Minute Strategy for another interview in a few weeks.<span style="mso-spacerun: yes;"> </span>Maybe we’ll get an inside view of his plans for Collective Media!</div><!--EndFragment--> <br />
<div class="zemanta-related"><h6 class="zemanta-related-title" style="font-size: 1em; margin: 1em 0 0 0;">Related articles</h6><ul class="zemanta-article-ul"><li class="zemanta-article-ul-li"><a href="http://www.twitterrati.com/2011/05/06/what-will-twitter-do-with-tweetdeck/">What Will Twitter do With TweetDeck?</a> (twitterrati.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.mpdailyfix.com/be-authentic-5-tips-for-creating-engaging-video-podcasts/">Be Authentic: 5 Tips for Creating Engaging Video Podcasts</a> (mpdailyfix.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.ducttapemarketing.com/blog/2011/05/11/the-single-most-powerful-use-of-social-media-for-small-business/">The Single Most Powerful Use of Social Media for Small Business</a> (ducttapemarketing.com)</li>
</ul></div><div class="zemanta-pixie" style="height: 15px; margin-top: 10px;"><a class="zemanta-pixie-a" href="http://www.zemanta.com/" title="Enhanced by Zemanta"><img alt="Enhanced by Zemanta" class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_a.png?x-id=327d3da2-f9fe-42e5-9c09-f2df7f18d3b3" style="border: none; float: right;" /></a></div>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com2tag:blogger.com,1999:blog-1482626896227616170.post-54727432751822950812011-05-09T06:56:00.000-07:002011-05-09T12:34:36.598-07:00Ted Rubin - Social Media and Return on Relationship<span class="zemanta-img separator" style="clear: right;"><a href="http://www.crunchbase.com/company/twitter" style="clear: right; display: block; float: right; margin-left: 1em; margin-right: 1em;"><img alt="Image representing Twitter as depicted in Crun..." height="61" src="http://www.crunchbase.com/assets/images/resized/0000/2755/2755v30-max-450x450.png" style="border: none; font-size: 0.8em;" width="220" /></a><span class="zemanta-img-attribution" style="clear: both; float: right; margin-left: 1em; margin-right: 1em; width: 220px;">Image via <a href="http://www.crunchbase.com/">CrunchBase</a></span></span>Ted Rubin is a highly regarded Social Media Strategist and Brand evangelist. You can follow his tweets at: @tedrubin.<br />
<br />
Here are some of the topics we cover in part one of this very fast flowing interview:<br />
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<span class="zemanta-img separator zemanta-action-dragged"><a href="http://www.crunchbase.com/company/virgin-america" style="clear: right; display: block; float: right; margin-left: 1em; margin-right: 1em;"><img alt="Image representing Virgin America as depicted ..." height="43" src="http://www.crunchbase.com/assets/images/resized/0006/3075/63075v1-max-450x450.png" style="border: none; font-size: 0.8em;" width="155" /></a><span class="zemanta-img-attribution" style="clear: right; float: right; margin-left: 1em; margin-right: 1em; width: 155px;">Image via <a href="http://www.crunchbase.com/">CrunchBase</a></span></span><a class="zem_slink" href="http://twitter.com/" rel="homepage" title="Twitter">Twitter</a> and Women<br />
The power of Women in purchase decisions<br />
How Return on Relationship leads to <a class="zem_slink" href="http://en.wikipedia.org/wiki/Rate_of_return" rel="wikipedia" title="Rate of return">Return on Investment</a><br />
The Do's and Don'ts of Ghost Tweeting<br />
Twitter and Social media Escalation policy.<br />
<span class="zemanta-img separator zemanta-action-dragged"><a href="http://commons.wikipedia.org/wiki/File:JetBlue_Airways_Logo.svg" style="clear: right; display: block; float: right; margin-left: 1em; margin-right: 1em;"><img alt="JetBlue Airways logo Category:Airline logos" height="76" src="http://upload.wikimedia.org/wikipedia/commons/thumb/3/3c/JetBlue_Airways_Logo.svg/300px-JetBlue_Airways_Logo.svg.png" style="border: none; font-size: 0.8em;" width="200" /></a><span class="zemanta-img-attribution" style="clear: right; float: right; margin-left: 1em; margin-right: 1em; width: 300px;">Image via <a href="http://commons.wikipedia.org/wiki/File:JetBlue_Airways_Logo.svg">Wikipedia</a></span></span><a class="zem_slink" href="http://www.virginamerica.com/" rel="homepage" title="Virgin America">Virgin America</a> and <a class="zem_slink" href="http://www.jetblue.com/" rel="homepage" title="JetBlue Airways">Jet Blue</a><br />
<br />
<iframe allowfullscreen="" frameborder="0" height="295" src="http://www.youtube.com/embed/DLtd9YIUAy4?fs=1" width="480"></iframe><br />
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<div class="zemanta-related"><h6 class="zemanta-related-title" style="font-size: 1em; margin: 1em 0 0 0;"><span class="Apple-style-span" style="font-weight: normal;">Here is a brief transcript -- the interview is a lot more fun!!</span></h6><h6 class="zemanta-related-title" style="font-size: 1em; margin: 1em 0 0 0;"><span class="Apple-style-span" style="font-weight: normal;"> Return on Relationship -- the value an individual or brand gets from the effort they invest in online or offline relationships. And to be sure, Return on Relationship eventually delivers Return on Investment.<br />
<br />
Brands that invest in relationships can gain great returns, as long as they are investing people into listening to the discussion and really hearing what people are saying.<br />
<br />
Ted believes that Women are driving the majority of Twitter activity. And Women are the biggest drivers of purchasing decisions. So it is very important to hear what women are saying on Twitter and other social media.<br />
<br />
Simply replying, thanking for a tweet can drive significant brand loyalty. Especially among women, who according to Ted generally have a feeling that they are being ignored by their husbands and families, despite their huge influence on purchase decisions.<br />
<br />
Ted Rubin's tips on corporate Twitter activity.<br />
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Executives should not have ghost tweeters. But it is ok for celebs.<br />
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Corporations can have multiple people assigned to the Twitter handle and the twitter activity -- but they must have a pre-defined escalation path.<br />
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Virgin America -- fabulous social media listening and action<br />
<br />
JetBlue -- not a campaign, but a fantastic execution on a regular basis</span></h6><h6 class="zemanta-related-title" style="font-size: 1em; margin: 1em 0 0 0;">===============</h6><h6 class="zemanta-related-title" style="font-size: 1em; margin: 1em 0 0 0;"><span class="Apple-style-span" style="font-weight: normal;">Peter Propp leads the Marketing Leadership Practice at <a href="http://www.shore.com/">Shore Communications</a>. </span></h6><h6 class="zemanta-related-title" style="font-size: 1em; margin: 1em 0 0 0;"><br />
</h6><h6 class="zemanta-related-title" style="font-size: 1em; margin: 1em 0 0 0;">Related articles</h6><ul class="zemanta-article-ul"><li class="zemanta-article-ul-li"><a href="http://thenextweb.com/socialmedia/2011/04/13/5-airlines-with-social-media-savvy-at-35000-feet/">5 Airlines with Social Media Savvy at 35,000 feet</a> (thenextweb.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.hubspot.com/blog/tabid/6307/bid/13165/How-to-Get-People-to-Care-About-Your-Social-Presence-w-Jaybaer-InboundNow-19.aspx">How to Get People to Care About Your Social Presence w/ @Jaybaer [@InboundNow #19]</a> (hubspot.com)</li>
<li class="zemanta-article-ul-li"><a href="http://oneforty.com/blog/5-reasons-why-twitter-is-not-a-fad/">5 Reasons Why Twitter is Not a Fad</a> (oneforty.com)</li>
</ul></div><div class="zemanta-pixie" style="height: 15px; margin-top: 10px;"><a class="zemanta-pixie-a" href="http://www.zemanta.com/" title="Enhanced by Zemanta"><img alt="Enhanced by Zemanta" class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_a.png?x-id=965a807a-84c1-43c1-b7a1-dafd20b997db" style="border: none; float: right;" /></a></div>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com1tag:blogger.com,1999:blog-1482626896227616170.post-64881126939362559412011-04-25T08:45:00.000-07:002011-04-25T08:45:27.565-07:0014 Rules for a Successful Investor Meeting -- McAdory LipscombHaving a great idea isn't enough. Having a prototype is not enough.<br />
<br />
If you want your great idea to become a company and need to get <a class="zem_slink" href="http://www.wikinvest.com/metric/Investments" rel="wikinvest" title="Investments">investment</a>, you need to be prepared to successfully convince <a class="zem_slink" href="http://en.wikipedia.org/wiki/Investor" rel="wikipedia" title="Investor">investors</a> that you really know how you will spend their money in such a way that they get a positive return on their investment. In this interview with McAdory Lipscomb from <a href="http://CEOCoach.net/">CEOCoach.net</a> you'll get a great explanation of the recipe for a successful Investor meeting.<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="295" src="http://www.youtube.com/embed/cSq0XOGOGv0?fs=1" width="480"></iframe><br />
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<br />
McAdory Lipscomb has worked in <a class="zem_slink" href="http://en.wikipedia.org/wiki/Television" rel="wikipedia" title="Television">TV</a> (<a class="zem_slink" href="http://www.sho.com/" rel="homepage" title="Showtime">Showtime</a>), Consulting (<a class="zem_slink" href="http://www.google.com/finance?q=NYSE:ACN" rel="googlefinance" title="NYSE: ACN">Accenture</a>), <a class="zem_slink" href="http://en.wikipedia.org/wiki/Venture_capital" rel="wikipedia" title="Venture capital">Venture Capital</a> and a bunch of other gigs in between. He's now a CEO Coach for Start-ups at CEOCoach.Net.<br />
<br />
Here are Mac's 14 Critical Charts for your Investor Meeting Success.<br />
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1. Company <a class="zem_slink" href="http://en.wikipedia.org/wiki/Title_page" rel="wikipedia" title="Title page">Title Page</a> with the $Dollar Amount of the Round<br />
<br />
2. Overview/Roadmap of presentation - what will be said<br />
<br />
3. Financial Overview - top line revenues and expenses, 3 years out<br />
<br />
4. Product - what is the business in simple terms<br />
<br />
5. Market - what is the environment, and how big are the segments<br />
<br />
6. Customers (Strategy)-- how many, distribution process, attracted, retained<br />
<br />
7. Revenue Streams- who pays, how much and from where, annualized<br />
<br />
8. Competition - who and how threatening, what are differentiation factors<br />
<br />
9. Barriers to Competitive Entry - how will other competitors be kept at bay<br />
<br />
10. Potential for Business/Use of Proceeds - where will money take you<br />
<br />
11. Goals and <a class="zem_slink" href="http://en.wikipedia.org/wiki/Performance_management" rel="wikipedia" title="Performance management">Performance</a> Objectives - what are the success metrics<br />
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12. Management Team/Strategic Relationships -- talent &experience<br />
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13. Valuation - how do you come to the number & current investors<br />
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14. Review - summary of what you said, same order, narrowed to 6 points<br />
<br />
...but you'll get a lot more out of the content if you listen to the video.<br />
<br />
<a href="mailto:mac@ceocoach.net">If you'd like to work with McAdory Lipscomb, send him an e-mail.</a><br />
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</div><div class="zemanta-pixie" style="height: 15px; margin-top: 10px;"><a class="zemanta-pixie-a" href="http://www.zemanta.com/" title="Enhanced by Zemanta"><img alt="Enhanced by Zemanta" class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_a.png?x-id=d98c2dbc-db79-4291-91f2-148fb415d49f" style="border: none; float: right;" /></a></div>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com5tag:blogger.com,1999:blog-1482626896227616170.post-44943772833708846542011-04-11T08:11:00.000-07:002011-04-11T08:11:03.288-07:00Collaborative Innovation and Audacious Challenges with FIDO<span class="zemanta-img separator" style="clear: right;"><a href="http://www.flickr.com/photos/42035325@N00/4038767923" style="clear: right; display: block; float: right; margin-left: 1em; margin-right: 1em;"><img alt="INNOVATION" height="240" src="http://farm3.static.flickr.com/2798/4038767923_085728bb5c_m.jpg" style="border: medium none; font-size: 0.8em;" width="192" /></a><span class="zemanta-img-attribution" style="clear: both; float: right; margin-left: 1em; margin-right: 1em; width: 192px;">Image by <a href="http://www.flickr.com/photos/42035325@N00/4038767923">theonlyone</a> via Flickr</span></span>John Englehart is an executive with a fantastic track record, including years at Ogilvy and Mather (including senior management jobs in Thailand, Indochina, Singapore and London), Lowe and Partners (he was GM for Europe and Asia), and Arnell Group (President). <a href="http://www.linkedin.com/in/johnenglehart">Check John Englehart's LinkedIn Profile here.</a><br />
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John has now turned his considerable talents to the important area of Innovation, with a start-up called FIDO, which stands for Fearless Innovation Designed Online. As one of the founders of FIDO, John gets a front row seat as FIDO creates teams of "Dogs" to solve big corporate problems (each problem is called a "Doghouse"). <br />
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Collaborative Innovation is not a new concept. But many providers in the space attempt to solve problems with smart volunteers (who may not have any relevant expertise), or internal resources (who may be too close to a problem to come up with a breakthrough solution). In FIDO's model, the upfront work of defining an "Audacious Challenge" and casting the "Dogs" is an important effort that is a critical part of FIDOs service. And if they can't find the experts from the short list of invite-only experts, they will recruit until they find someone with the requisite skills. And they also assign a professional moderator to make sure the project gets to the desired end-state.<br />
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Enjoy the interview with John Englehart of <a href="http://www.myfidoworks.com/">FIDO (Fearless Innovation Designed Online)</a><br />
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<iframe allowfullscreen="" frameborder="0" height="344" src="http://www.youtube.com/embed/kKL0K7kZ6hE?fs=1" width="425"></iframe><br />
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Click here for more information on <a href="http://www.myfidoworks.com/">FIDO (Fearless Innovation Designed Online).</a><br />
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<div class="zemanta-pixie" style="height: 15px; margin-top: 10px;"><a class="zemanta-pixie-a" href="http://www.zemanta.com/" title="Enhanced by Zemanta"><img alt="Enhanced by Zemanta" class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_a.png?x-id=b482518e-3071-4861-b0dc-1e4a2c6e6e0e" style="border: medium none; float: right;" /></a></div>testhttp://www.blogger.com/profile/05304525143989949914noreply@blogger.com0