Monday, May 14, 2012

BluhmOnFallon, a Live Social Media Case Study

In this episode of 10MinuteStrategy, I’m bringing back Jack Campisi, who was one of the first people I interviewed when I started this video blog a few years back.  Jack has become a highly regarded social media consultant and has a few projects he is working on to develop his own personal brand. We’ll talk about those on a future episode.

But this week’s episode is on a much more pressing topic – we want to recruit you and your friends to join a movement to get Nicki Bluhm and the Gramblers on the Jimmy Fallon show.  Nicki Bluhm has an amazing voice, and her band is just awesome.  They have put out several albums and play all over California.  Somewhere along the way, they decided to start recording dashboard videos of the band playing cover songs of favorite tunes – while they are driving in their tour van.

I’m most impressed with their covers of Hall and Oates’ “I Can’t Go For That,” and Linda Ronstadt’s “You’re No Good” – I know there are others out there who love their covers of the Grateful Dead’s “Deal.” There are songs by Madonna, Dolly Parton, Lionel Ritchie, etc. 

I’m a big fan of Jimmy Fallon and I know that he would love the music that Nicki is playing.  I wouldn’t be surprised if he’s seen the videos they’ve been posting to YouTube and Facebook.  All we want to do is give him a push to invite Nicki and the Gramblers (what is a Grambler, anyway?) on the show.  It is an obvious fit.  I’m pretty sure it is going to happen.  But Betty White would never have performed on SNL without a push from the Internet, and we’re going for the same sort of movement.

So take a look at the video below, join our FB group, and send out the following tweet: Hey @jimmyfallon, why don't you have @nickibluhm on your show? She's awesome! #bluhmonfallon

Peter Propp is a strategy and marketing consultant based in Westport, CT.   He helps a wide variety of startups and established companies address growth opportunities with marketing and business development approaches.  He has interviewed dozens of business leaders on his video blog, 10MinuteStrategy, and is the co-founder of the FairCo TEEM Meetup Group, which is focused on providing a platform for shared learning by and for the many business leaders who reside in the greater New York region.  Peter can be reached at ppropp <at>

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