Monday, September 26, 2011
Chase and Amex -- Botched Mobile Marketing at the US Open
Thanks to Brett Goldberg, founder and CEO of QRSYNQ for lending his expert insights to my analysis of the use of mobile and social marketing activities at the USOpen.
In part 2 of our discussion we discuss the activities that Chase and American Express were promoting at the Open and how they could have been better.
In Part 1 we reviewed the US Open's use of QR codes for parking instruction (fail!), and Panasonic's overly complicated "treasure hunt" promotion that also used QR codes but did not really consider usability scenarios.
Read my original post at Peterpropp.com for more info.