Tuesday, April 10, 2012

Ted Rubin -- Harnessing The Power of the Crowd for successful Social Marketing

I'm happy to have Ted Rubin back on 10MinuteStrategy.  Ted is the Chief Social Marketing Officer for a very cool "Shopper Media" firm called Collective Bias.  And he's been on the forefront of social media and in deploying the strategies necessary for businesses to gain value  from social media.

Nestle recently hired Collective Bias to drive awareness and action around their ice cream brands in a promotion they were running with WalMart.  The results are worth noting.  Watch the video for more detail.

Ted will be back on Skype with me next week to provide some more meaty detail on what's going on in social marketing.


  1. A business should always form their own asset protection trust strategy to be able to ensure that their business together with their company is protected to any online or tangible threat. In this way, they could secure every single data or information they have. And of course you should also study the know how of social marketing cause this will really help you out in establishing your company.

  2. I guess startup social media marketing agencies in new york could pick up a thing or two from this conversation.