I'm happy to have Ted Rubin back on 10MinuteStrategy. Ted is the Chief Social Marketing Officer for a very cool "Shopper Media" firm called Collective Bias. And he's been on the forefront of social media and in deploying the strategies necessary for businesses to gain value from social media.
Nestle recently hired Collective Bias to drive awareness and action around their ice cream brands in a promotion they were running with WalMart. The results are worth noting. Watch the video for more detail.
Ted will be back on Skype with me next week to provide some more meaty detail on what's going on in social marketing.