Sunday, April 15, 2012

How To Startup -- Bob Dorf and the Startup Owners Manual

I met Bob Dorf at Startup Weekend Stamford a few weeks back.  He gave a fantastic talk based on his experience and The Startup Owners Manual, the new book he’s co-written with Steven Blank.  The startup weekend attendees were taking copious notes as Bob shared his insights.  Bob and Steven have broken down the startup process into core concepts that will help any entrepreneur make smarter decisions at every step of the process.

In this discussion Bob and I talk about two of the fundamental topics in the Owner’s Manual:
  1. Startups are not smaller version of big companies – sounds obvious but it’s not.
  2. Embracing the Pivot – startups who Pivot are often viewed as close to failure – but Bob and Steven contend that a mature approach to startup development requires many pivots to discover a business model that can ultimately be successful.

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