How To Startup -- Bob Dorf and the Startup Owners Manual
I met Bob Dorf at Startup Weekend Stamford a few weeks
back. He gave a fantastic talk
based on his experience and The Startup Owners Manual, the new book he’s
co-written with Steven Blank. The
startup weekend attendees were taking copious notes as Bob shared his insights. Bob and Steven have broken down the
startup process into core concepts that will help any entrepreneur make smarter
decisions at every step of the process.
In this discussion Bob and I talk about two of the
fundamental topics in the Owner’s Manual:
Startups are not smaller version of big
companies – sounds obvious but it’s not.
Embracing the Pivot – startups who Pivot are
often viewed as close to failure – but Bob and Steven contend that a mature
approach to startup development requires many pivots to discover a business
model that can ultimately be successful.
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