Peter Propp and I got together recently to chat about Google's emerging social media initiatives and how they relate to the broadening use of profiles and comment-embedding services by social media services like Facebook and LinkedIn. Video below, followed by some quick comments:
In a nutshell, we're seeing in the likes of Google's new Profiles and Discussions features the beginnings of the outlines of Google's emerging social media strategy. It's one in which Profiles is likely to become a social media hub for Google account-holders similar to people's Facebook pages, integrating content from other Google properties as well as links to non-Google content. The Profiles pages also have expanded information for personal and professional details, making it more of a hybrid between data available in Facebook and LinkedIn. Google allows this information to be exported easily by profile owners, so you have more "ownership" over it than you might in some other services.
Meanwhile, in Google Docs there's a new Discussions feature that seems destined to replace commenting in Google Buzz and, probably, other sites like Blogger blogs and perhaps even on non-Google Web sites. I am thinking that the non-Google integration of Discussions might be of two flavors, either floating above a page of Web content, a la its relatively primitive Sidewiki feature, with links to underlying content, and as an embeddable comments system, a la Disqus. There is close integration of Profiles and Discussions already, and hints of a groups management system that may correlate to rumors about a Google Circles feature. More thoughts and details on my Content Nation blog.
Showing posts with label LinkedIn. Show all posts
Showing posts with label LinkedIn. Show all posts
Monday, March 21, 2011
Monday, March 7, 2011
Expand your Network with MeetingWave
Image via CrunchBaseGrowing your business? Growing your career? Need to tap into the experience of people who know more than you? Then MeetingWave could really help you out. And if you are running a conference, MeetingWave can establish appointment times for attendees to meet and maximize their experience.In this interview, MeetingWave Founder John Boyd tells Shore Communications Principal Peter Propp the inspiration for MeetingWave, and some very interesting scenarios for University Alumni Offices, Trade Show and Conference organizers and anyone trying to grow the value their members get from their involvement with the group or activity.
Wednesday, February 16, 2011
LinkedIn IPO Review - 10 Minute Strategy
Image via CrunchBaseThe forthcoming LinkedIn IPO raises a number of interesting topics. Shore Communications President, John Blossom and Principal, Peter Propp take a look at this pending deal to discuss all of the opportunities that LinkedIn has to improve their offering and revenue with the investment dollars they will be capturing.From new revenue streams to improved interfaces and marketing capabilities for LinkedIn Groups, it is clear that LinkedIn has built enough of a core business to really gain some revenue growth once the deal is in place. Compared to the Facebook juggernaut that continues to grow in unpredictable ways, the LinkedIn IPO looks well priced and full of value for investors.
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