Here is a brief transcript -- the interview is a lot more fun!!
Return on Relationship -- the value an individual or brand gets from the effort they invest in online or offline relationships. And to be sure, Return on Relationship eventually delivers Return on Investment.
Brands that invest in relationships can gain great returns, as long as they are investing people into listening to the discussion and really hearing what people are saying.
Ted believes that Women are driving the majority of Twitter activity. And Women are the biggest drivers of purchasing decisions. So it is very important to hear what women are saying on Twitter and other social media.
Simply replying, thanking for a tweet can drive significant brand loyalty. Especially among women, who according to Ted generally have a feeling that they are being ignored by their husbands and families, despite their huge influence on purchase decisions.
Ted Rubin's tips on corporate Twitter activity.
Executives should not have ghost tweeters. But it is ok for celebs.
Corporations can have multiple people assigned to the Twitter handle and the twitter activity -- but they must have a pre-defined escalation path.
Virgin America -- fabulous social media listening and action
JetBlue -- not a campaign, but a fantastic execution on a regular basis
Peter Propp and I got together recently to chat about Google's emerging social media initiatives and how they relate to the broadening use of profiles and comment-embedding services by social media services like Facebook and LinkedIn. Video below, followed by some quick comments:
In a nutshell, we're seeing in the likes of Google's new Profiles and Discussions features the beginnings of the outlines of Google's emerging social media strategy. It's one in which Profiles is likely to become a social media hub for Google account-holders similar to people's Facebook pages, integrating content from other Google properties as well as links to non-Google content. The Profiles pages also have expanded information for personal and professional details, making it more of a hybrid between data available in Facebook and LinkedIn. Google allows this information to be exported easily by profile owners, so you have more "ownership" over it than you might in some other services.
Meanwhile, in Google Docs there's a new Discussions feature that seems destined to replace commenting in Google Buzz and, probably, other sites like Blogger blogs and perhaps even on non-Google Web sites. I am thinking that the non-Google integration of Discussions might be of two flavors, either floating above a page of Web content, a la its relatively primitive Sidewiki feature, with links to underlying content, and as an embeddable comments system, a la Disqus. There is close integration of Profiles and Discussions already, and hints of a groups management system that may correlate to rumors about a Google Circles feature. More thoughts and details on my Content Nation blog.
Image via CrunchBaseYou started getting "gamed" by airlines in the '80s, when they won your loyalty through points, upgrades and free trips. Now Facebook (Farmville) and Foursquare have inspired businesses to execute a wide variety of gamified strategies. But what makes a good game? And how do you put it all together?
Bunchball is one of the top providers of game mechanics capabilities -- servicing clients like NBC, Hearst and Hasbro. If you have a solid tech team, you can probably leverage BunchBall's services through their API and start your brilliant game-based strategy within a month.
On this episode of 10 Minute Strategy, Bunchball founder and Chief Product Officer Rajat Paharia sits down with Shore Communications Principal Peter Propp to discuss the appeal of games and the smart ways that companies can leverage the gamer in all of us for success in the marketplace.
Image via CrunchBaseThe forthcoming LinkedInIPO raises a number of interesting topics. Shore Communications President, John Blossom and Principal, Peter Propp take a look at this pending deal to discuss all of the opportunities that LinkedIn has to improve their offering and revenue with the investment dollars they will be capturing.
From new revenue streams to improved interfaces and marketing capabilities for LinkedIn Groups, it is clear that LinkedIn has built enough of a core business to really gain some revenue growth once the deal is in place. Compared to the Facebook juggernaut that continues to grow in unpredictable ways, the LinkedIn IPO looks well priced and full of value for investors.
Image via CrunchBaseTed Rubin is a highly regarded Social Media Strategist and Brand evangelist. You can follow his tweets at: @tedrubin.
Image via CrunchBaseTwitter and Women
Image via WikipediaVirgin America and Jet Blue
