Wednesday, April 6, 2011

Event Networking: What Worked at SXSW?

Media strategy consultant Dan Weingrod sat down with Peter Propp and me to talk about how social media tools worked - and didn't - before, during and after SXSW to help his networking. Has SXSW "jumped the shark?" It's likely to double in scope next year by some estimates from its current draw of about 20,000 people, but even at that level it's a sprawling event that often lacks focus. But social media helps attendees to get the most out of the right crowds in the right contexts and to plan for a successful event regardless of what the whole crowd is doing..

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