Media strategy consultant Dan Weingrod sat down with Peter Propp and me to talk about how social media tools worked - and didn't - before, during and after SXSW to help his networking. Has SXSW "jumped the shark?" It's likely to double in scope next year by some estimates from its current draw of about 20,000 people, but even at that level it's a sprawling event that often lacks focus. But social media helps attendees to get the most out of the right crowds in the right contexts and to plan for a successful event regardless of what the whole crowd is doing..
Showing posts with label Foursquare. Show all posts
Showing posts with label Foursquare. Show all posts
Wednesday, April 6, 2011
Wednesday, March 9, 2011
The Secrets of Game Mechanics -- Bunchball
Image via CrunchBaseYou started getting "gamed" by airlines in the '80s, when they won your loyalty through points, upgrades and free trips. Now Facebook (Farmville) and Foursquare have inspired businesses to execute a wide variety of gamified strategies. But what makes a good game? And how do you put it all together?Bunchball is one of the top providers of game mechanics capabilities -- servicing clients like NBC, Hearst and Hasbro. If you have a solid tech team, you can probably leverage BunchBall's services through their API and start your brilliant game-based strategy within a month.
On this episode of 10 Minute Strategy, Bunchball founder and Chief Product Officer Rajat Paharia sits down with Shore Communications Principal Peter Propp to discuss the appeal of games and the smart ways that companies can leverage the gamer in all of us for success in the marketplace.
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