Glidden – Promoted use of small $1 “tester” cans to figure out what color to paint a room. Program resulted in 15M in impressions, 67% increase in awareness and the Glidden’s first $1M weekend at WalMart across the US.
Nestle -- The Walmart Ice Cream Social (self explanatory, right?) resulted in 32M impressions and achieved 37% Sustained Sales Lift.
Elmers Glue – Community created a DIY concept called Glue and Glitter – now the 2nd largest driver of creativity to the Elmers Web property. They have created tremendous energy, activity, awareness and sales for Elmers and they have posted some amazing activity on Pinterest.
Soon after Pinterest launched, the Collective Bias bloggers discovered how great Pinterest is to tell a story visually and it became part of many of their programs. According to Ted, Pinterest is powerful place for visual interaction -- “Facebook without the whining” -- and is a great place to show things you love and drive traffic. I agree with Ted that Pinterest is a powerful platform for visual sharing that allows marketers and bloggers to continually manage what people see. And while Pinterest is highly complementary to Facebook and other social networking sites, it does not really promote relationship creation and management. View Pinterest as another powerful, visual tool in the social marketing quiver.