Ted Rubin - Social Media and Return on Relationship

Image via CrunchBaseTed Rubin is a highly regarded Social Media Strategist and Brand evangelist. You can follow his tweets at: @tedrubin.

Here are some of the topics we cover in part one of this very fast flowing interview:

Image via CrunchBaseTwitter and Women
The power of Women in purchase decisions
How Return on Relationship leads to Return on Investment
The Do's and Don'ts of Ghost Tweeting
Twitter and Social media Escalation policy.
Image via WikipediaVirgin America and Jet Blue

Here is a brief transcript -- the interview is a lot more fun!!

Return on Relationship -- the value an individual or brand gets from the effort they invest in online or offline relationships. And to be sure, Return on Relationship eventually delivers Return on Investment.

Brands that invest in relationships can gain great returns, as long as they are investing people into listening to the discussion and really hearing what people are saying.

Ted believes that Women are driving the majority of Twitter activity. And Women are the biggest drivers of purchasing decisions. So it is very important to hear what women are saying on Twitter and other social media.

Simply replying, thanking for a tweet can drive significant brand loyalty. Especially among women, who according to Ted generally have a feeling that they are being ignored by their husbands and families, despite their huge influence on purchase decisions.

Ted Rubin's tips on corporate Twitter activity.

Executives should not have ghost tweeters. But it is ok for celebs.

Corporations can have multiple people assigned to the Twitter handle and the twitter activity -- but they must have a pre-defined escalation path.

Virgin America -- fabulous social media listening and action

JetBlue -- not a campaign, but a fantastic execution on a regular basis

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Peter Propp leads the Marketing Leadership Practice at Shore Communications.  

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