Here is a brief transcript -- the interview is a lot more fun!!
Return on Relationship -- the value an individual or brand gets from the effort they invest in online or offline relationships. And to be sure, Return on Relationship eventually delivers Return on Investment.
Brands that invest in relationships can gain great returns, as long as they are investing people into listening to the discussion and really hearing what people are saying.
Ted believes that Women are driving the majority of Twitter activity. And Women are the biggest drivers of purchasing decisions. So it is very important to hear what women are saying on Twitter and other social media.
Simply replying, thanking for a tweet can drive significant brand loyalty. Especially among women, who according to Ted generally have a feeling that they are being ignored by their husbands and families, despite their huge influence on purchase decisions.
Ted Rubin's tips on corporate Twitter activity.
Executives should not have ghost tweeters. But it is ok for celebs.
Corporations can have multiple people assigned to the Twitter handle and the twitter activity -- but they must have a pre-defined escalation path.
Virgin America -- fabulous social media listening and action
JetBlue -- not a campaign, but a fantastic execution on a regular basis
Image via CrunchBaseShore Communications Principal interviews LiveMind CEO Dave Lynch about online casual learning. LiveMind is creating a marketplace for experts in thousands of topics to share their knowledge with individuals who want to learn.
The Internet unleashed the Long Tail phenomena, where people interested in the most minute of topics have been able to find content and products from people interested in the same topics and products. These Long Tail areas of interest can seem dull to most of us, but the numbers of Internet-enabled people around the world interested in any particular topic can number in the hundreds of thousands. And that sure sounds like a market to me.
Like eBay and YouTube, LiveMind is a platform that leverages the Long Tail phenomenon to create a marketplace of teachers (experts in any subject) and students (anyone who wants to learn anything).
In Part II of our interview with LiveMind management, CEO Dave Lynch talks with Shore Communications Principal Peter Propp to discuss the marketing and sales efforts around LiveMind. He's focused on generating a long list of classes, teachers, and students.
Each Live Mind teacher comes to the platform with their own potential network. So LiveMind has a lot to gain from each teacher and student who joins. They are also building out relationships with associations and corporations who want to provide a branded casual learning environment for their constituents.
Interested in teaching? Dave goes into just the right amount of detail about the fee structure and revenue opportunities that LiveMind provides.
Image via CrunchBaseTed Rubin is a highly regarded Social Media Strategist and Brand evangelist. You can follow his tweets at: @tedrubin.
Image via CrunchBaseTwitter and Women
Image via WikipediaVirgin America and Jet Blue
