Monday, April 25, 2011

14 Rules for a Successful Investor Meeting -- McAdory Lipscomb

Having a great idea isn't enough.  Having a prototype is not enough.

If you want your great idea to become a company and need to get investment, you need to be prepared to successfully convince investors that you really know how you will spend their money in such a way that they get a positive return on their investment.  In this interview with McAdory Lipscomb from you'll get a great explanation of the recipe for a successful Investor meeting.

McAdory Lipscomb has worked in TV (Showtime), Consulting (Accenture), Venture Capital and a bunch of other gigs in between.  He's now a CEO Coach for Start-ups at CEOCoach.Net.

Here are Mac's 14 Critical Charts for your Investor Meeting Success.

1. Company Title Page with the $Dollar Amount  of the Round

2. Overview/Roadmap of presentation - what will be said

3. Financial Overview - top line revenues and expenses, 3 years out

4. Product - what is the business in simple terms

5. Market - what is the environment, and how big are the segments

6. Customers (Strategy)-- how many, distribution process, attracted, retained

7. Revenue Streams- who pays, how much and from where, annualized

8. Competition - who and how threatening, what are differentiation factors

9. Barriers to Competitive Entry - how will other competitors be kept at bay

10. Potential for Business/Use of Proceeds - where will money take you

11. Goals and Performance Objectives - what are the success metrics

12. Management Team/Strategic Relationships -- talent &experience

13. Valuation - how do you come to the number & current investors

14. Review - summary of what you said, same order, narrowed to 6 points

...but you'll get a lot more out of the content if you listen to the video.

If you'd like to work with McAdory Lipscomb, send him an e-mail.

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Tuesday, April 19, 2011

Optimize Your Daily Deal Business with CityPockets

Image representing CityPockets as depicted in ...Image via provides a service that no-one would have understood just 3 years ago -- they help consumers manage the vouchers they have purchased from daily deal providers.  20-30% of vouchers go unused at this point and CityPockets helps consumers track what they have purchased and send reminders before the voucher expires.

Cheryl Yeoh is the co-founder and CEO of CityPockets and is a true expert in the world of daily deal commerce.  For example, did you know there is a growing secondary market in the daily deal voucher business?  That's part of CityPockets business going forward.

Did you know that many consumers are repeat purchasers of the same offer?  CityPockets has the data that identified this trend.

If you are running a daily deal business, CityPockets can give you an advantage as a trusted advisor and partner.  If you buy daily deals from more than one vendor and have trouble keeping track of what offers you have, CityPockets is for you.  And watch for their mobile app coming out shortly.

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Tuesday, April 12, 2011

Solving Business Problems with Audacious Challenges -- FIDO (Part 2)

News 4 New York opening, from 2008 to 2010. By...Image via WikipediaIn Part 2 of my interview with FIDO co-founder John Englehart, we look into some really interesting case studies of FIDO (Fearless Innovation Designed Online) in action.

For NBC New York, the FIDO team did upfront work that looked at a broad list of business challenges that were facing NBC and then created an “Audacious Challenge” that captured all of the problems. That Audacious Challenge? “How to transform WNBC into the place where New Yorkers find their New York, every day.” FIDO then cast 9 highly experienced and highly diverse community members to be 'Dogs' the 5-week Doghouse process to generate "Bold Stroke" and progressively co-create and shape a breakthrough, actionable solution to NBC’s challenge. The output helped propel NBC/NY to its highest ratings in years, and accelerated its “NonStop” digital platform and other ongoing strategies.

John says (and I’m sure he’s right) that the Doghouse process is a very seductive and stimulating experience. Doghouse members include people who are highly accomplished in their fields and include well-known thinkers, authors, CEO’s, Fortune 100 leaders, etc. The thrill of co-creating with other highly accomplished people produces the excitement. The outcomes are not predictable, and that is the point...

One of the participants in the NBC challenge was Michael Fiur, a co-producer of the Super Bowl halftime show. Fiur was so excited by the challenge that he was actually participating in the discussion, via his Blackberry, in the hours directly before and after the halftime show.

For ESPN, FIDO was engaged to develop a different approach to an annual meeting for their top executives called “Leadership Premier.” FIDO customized break-out modules that were facilitated by hand-picked members of the FIDO community, including a U.S. Special Forces leader and a co-producer of Africa 10.

But John tells the story much better than I can in text. Enjoy...

Here's part 1 of the FIDO interview with John Englehart.
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Monday, April 11, 2011

Collaborative Innovation and Audacious Challenges with FIDO

INNOVATIONImage by theonlyone via FlickrJohn Englehart is an executive with a fantastic track record, including years at Ogilvy and Mather (including senior management jobs in Thailand, Indochina, Singapore and London), Lowe and Partners (he was GM for Europe and Asia), and Arnell Group (President).  Check John Englehart's LinkedIn Profile here.

John has now turned his considerable talents to the important area of Innovation, with a start-up called FIDO, which stands for Fearless Innovation Designed Online.  As one of the founders of FIDO, John gets a front row seat as FIDO creates teams of "Dogs" to solve big corporate problems (each problem is called a "Doghouse").

Collaborative Innovation is not a new concept.  But many providers in the space attempt to solve problems with smart volunteers (who may not have any relevant expertise), or internal resources (who may be too close to a problem to come up with a breakthrough solution).  In FIDO's model, the upfront work of defining an "Audacious Challenge" and casting the "Dogs" is an important effort that is a critical part of FIDOs service.  And if they can't find the experts from the short list of invite-only experts, they will recruit until they find someone with the requisite skills.    And they also assign a professional moderator to make sure the project gets to the desired end-state.

Enjoy the interview with John Englehart of FIDO (Fearless Innovation Designed Online)

Click here for more information on FIDO (Fearless Innovation Designed Online).

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Wednesday, April 6, 2011

Event Networking: What Worked at SXSW?

Media strategy consultant Dan Weingrod sat down with Peter Propp and me to talk about how social media tools worked - and didn't - before, during and after SXSW to help his networking. Has SXSW "jumped the shark?" It's likely to double in scope next year by some estimates from its current draw of about 20,000 people, but even at that level it's a sprawling event that often lacks focus. But social media helps attendees to get the most out of the right crowds in the right contexts and to plan for a successful event regardless of what the whole crowd is doing..